In 2020, when the world locked down and the pandemic stripped away jobs and security, creativity became a luxury. The market turned cold, transactional, and impersonal, with brands shouting louder but connecting less. I felt it firsthand. I lost my position as a senior graphic designer in the food and beverage industry, moved from house to house, and watched my family struggle with their own battles. It was a time of survival, not growth. But through the devastation, one truth became clear. The world didn’t need more empty visuals. It needed human stories, art with meaning, and branding that felt alive. Out of that chaos, I created Hausspin, not an agency, but my personal creative house. Through Hausspin, brands don’t just get visuals — they gain clarity, loyalty, and emotional connection with their audience. I help businesses stand out, not by being louder, but by being unforgettable.